BARRY SANDERS BLOG

Let's Tackle PBA
May-04

Let's Tackle PBA

POSTED BY: Barry Sanders in Blog

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I recently shot a Public Service Announcement (PSA), an educational TV and radio spot, to further raise awareness of PseudoBulbar Affect (PBA), a condition that causes uncontrollable, sudden outbursts of laughing and/or crying in people with certain neurologic conditions or brain injuries. The PSA will begin airing this spring but you can check it out now online at TacklePBA.org. I partnered with The Gridiron Greats Assistance Fund, the Brain Injury Association of America, and Avanir Pharmaceuticals on this action-packed PSA.

As you know from my last post, I kicked off the Tackle PBA campaign in January to spread the word about the effects of sports-related brain injuries, specifically PBA.

The Tackle PBA tour started off in New York City with a series of interviews with outlets like Sports Illustrated and Good Day New York. I then travelled to Phoenix before the Big Game to continue spreading the word, interviewing with Dan Patrick and Marc Hochman, and of course catching up with some of my former professional football pals.

I encourage you to check out the PSA and explore the website so we can continue to tackle PBA together.

Barry Sanders




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